Micromax is an Indian consumer electronics company headquartered in Gurgaon , Haryana . It was established as an IT Software company operating in the Embedded Devices Domain . It later entered the Mobile Handset business. Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000 by Zeeshan Ali Zaidi. It began selling mobile telephones in 2008, focusing on low pricing to compete with international brands. By 2010, Micromax was one of the largest domestic companies making handsets in the low-cost feature phone segment in India. As of Q3 2014, Micromax is the Tenth Largest Smart phone vendor in the world. The company is facing stiff competition from Chinese companies that are penetrating the Indian market. The company also owns YU Televentures , which sells its products under the brand name YU. The company has also introduced handsets with innovative features. For instance, Micromax's co-founder Rahul Sharma once saw a public call